Project Summary

Lisa Bettencourt Photography is producing refined, emotionally driven wedding photography across the Hudson Valley, NYC, and nearby destination locations. The current site presents strong work but has an opportunity to better guide visitors toward inquiry and improve search visibility.

Primary opportunities:

• Conversion flow: Ensure homepage and gallery experiences lead visitors clearly toward inquiry.
• Performance: Optimize image delivery without compromising visual quality.
• SEO & local reach: Strengthen presence for Hudson Valley, NYC, and destination wedding searches.
• Experience design: Create a site that feels immersive and elevated without introducing friction or confusion.
• Content management: Provide a simple system for managing wedding galleries and blog content.

This proposal outlines a Webflow rebuild focused on conversion, performance, and SEO—while maintaining an experiential, photography-first design.

Objectives

• Increase inquiries from organic and direct traffic.
• Improve site performance while preserving high-end photographic presentation.
• Rank for regional wedding keywords (Hudson Valley, NYC, destination weddings).
• Create a clear, intuitive user journey that feels premium but not complex.
• Enable easy ongoing updates for galleries and blog content.

Proposed Approach

Discovery & Brand Alignment

• Questionnaire + strategy call
• Define tone, positioning, and target couples
• Review ~12 weddings and prioritize portfolio structure

Sitemap & Wireframes

• Map conversion-focused structure:
  • Home → Portfolio → Individual Galleries → Contact
• Ensure clear pathways for both browsing and high-intent users

Visual Design

• Large-format, immersive layouts that highlight Lisa’s work
• Balance between editorial feel and usability
• Design for:
  • Home
  • Portfolio (gallery index)
  • Individual gallery templates
  • About
  • Services / Investment
  • Blog
  • Contact

Webflow Development

• Full responsive build in Webflow
• CMS collections for:
  • Wedding galleries
  • Blog posts
• Clean, scalable structure for future growth

Performance Optimization

• Properly sized responsive images
• Modern formats (WebP/AVIF)
• Lazy loading + CDN delivery
• Maintain visual quality while significantly improving load times

SEO & Local Setup

• On-page SEO (titles, metadata, schema)
• Keyword targeting for:
  • Hudson Valley weddings
  • NYC weddings
  • Regional Destination weddings
• Gallery SEO structure (each wedding as an indexable asset)
• Google Business optimization

Conversion Optimization

• Clear call-to-actions throughout
• Intent-based layout hierarchy
• Contact flow optimized for minimal friction

Analytics & Tracking

• GA4 + Google Tag Manager
• Conversion tracking (form submissions)
• Event tracking (gallery engagement)

Training & Support

• Custom video tutorials
• Simple documentation
• 30 days post-launch support

Optional Add-On: Print Shop (Ecommerce)

For selling non-wedding prints and personal work.

Includes:

• Simple ecommerce setup within Webflow
• Product templates
• Checkout configuration
• Basic fulfillment setup guidance

Add-on cost: $750

Deliverables

• Discovery insights + keyword direction
• Sitemap & wireframes
• High-fidelity designs (desktop + mobile)
• Fully built Webflow site
• CMS for galleries + blog
• SEO foundation (metadata, schema, sitemap)
• Analytics + tracking setup
• Training materials (video + written)
• 30 days post-launch support

Platform Choice

Webflow

• Design flexibility for photography-forward layouts
• Faster performance vs traditional WordPress builds
• Intuitive CMS for ongoing updates

Work Phases

1. Discovery & asset collection
2. Sitemap & wireframes (approval)
3. Visual design (review + approval)
4. Webflow development
5. QA, performance, SEO setup
6. Training + launch
7. Post-launch support

Timeline

4-6 Weeks

Investment

Total: $4,500

Payment schedule:

• 50% deposit: $2,250
• 25% at design approval: $1,125
• 25% at launch: $1,125

Optional Ecommerce Add-on: $750

Hosting

Webflow hosting: ~$23/month (billed annually by Webflow)

Success Criteria

• Improved inquiry rate from site visitors
• Faster load times and improved performance metrics
• Increased visibility for regional wedding searches
• Clear, guided user journey without confusion
• Ability to manage galleries and content independently

Next Steps

• Approve proposal
• Submit deposit
• Schedule kickoff call
• Begin asset collection and discovery

If you have any questions, let me know!

‍