How long does it take to build a website?

Timelines vary by scope: Two-Week Sprint Package: ~14 business days; Full Custom Web Design: ~4–6 weeks; Complete Brand & Web Package: ~6–8 weeks. Your timeline can vary based on project complexity and speed of feedback.

What services do you offer?

We specialize in custom web design, brand design & identity, Webflow development, and strategic consulting. Projects emphasize conversion-focused UX, responsive design, and SEO-ready builds.

Do you work with Webflow?

Yes. We build high-performance, responsive Webflow sites and structure CMS content for easy updates while maintaining speed and SEO best practices.

Flag-Up SEO Audit & Optimization

Prepared for:

Daniel Mehleisen

Prepared BY:

Zane Krumanocker

Objectives

Flag-Up has a strong brand and an important niche in women’s flag football apparel. However, several key issues are limiting online visibility and conversions:

Google Business Profile Visibility
The brand is not currently appearing in Google Business searches, which prevents Flag-Up from capturing local and branded search traffic.
SEO & Ranking Barriers
Technical and on-page SEO issues are likely holding the site back from ranking for both branded terms (“Flag Up”) and primary product keywords that drive sales.
Homepage Optimization
The current hero section uses baked-in text over images, which Google cannot read. By updating this area with dynamic heading and paragraph fields through the site’s installed theme, we can improve keyword targeting and on-page SEO while keeping the design polished.

Primary Keywords to Target

Based on research into the women’s flag football apparel space and competitor analysis, the following keywords should be prioritized:

Branded Queries

Flag Up
Flag-Up apparel
Flag-Up women’s flag football gear

Product / Category Queries

women’s flag football shorts no pockets
girls flag football shorts
women’s flag football uniforms
women’s flag football compression shorts
pocketless flag football shorts
women’s flag football sports bra
women’s flag football compression sleeve
flag football gear for women
women’s flag football apparel

These queries focus on league compliance (“no pockets”), product categories, and brand visibility, ensuring Flag-Up shows up where customers are actively searching.

Scope of Work

Within two weeks, I will deliver the following:

Google Business Profile Setup & Fixes
- Troubleshoot and resolve issues preventing Flag-Up from appearing on Google Business.
- Ensure accurate NAP (Name, Address, Phone) details, categories, and branding are in place.
- Add logo, photos, and posts to strengthen presence for branded queries.
SEO Audit & Fixes
- Review technical SEO (indexing, sitemaps, schema, alt tags, site speed, metadata).
- Audit and update title tags, meta descriptions, and H1s for keyword targeting.
- Provide a prioritized list of fixes for long-term SEO growth.
Homepage Optimization
- Update hero section to use the installed theme’s slider module (with editable headings/subheadings).
- Write new, SEO-friendly copy for headings and subheadings to capture both branded and product keywords.
- Ensure design remains consistent with Flag-Up’s brand identity.

Deliverables

Google Business Profile live, verified, and optimized.
SEO audit report with key fixes implemented.
Optimized homepage hero section with keyword-rich copy.
Recommendations for next steps to continue SEO growth.
Supporting Copywriting & Placement for Additional SEO Lift

Timeline

Week 1: Google Business Profile setup + SEO audit.
Week 2: Homepage hero optimization + audit fixes implemented.

Investment

The total investment for this project is $500, payable upon acceptance of this proposal.

Next Steps

Once approved, I’ll begin work immediately and deliver all outlined tasks within two weeks. This will give Flag-Up a stronger foundation for ranking on Google, building brand authority, and increasing conversions.

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