Overview

Right now, your website isn’t fully supporting your business.

It feels generic, is difficult to update, and doesn’t create a strong first impression—especially compared to other Mitsubishi Diamond Dealers you’re listed alongside.

This project focuses on building a clean, professional, and easy-to-manage website that:

• better reflects your work
• generates direct leads
• positions you competitively in your local market

We’ll also ensure the site is set up to support your Mitsubishi Diamond Dealer status, local SEO, and future advertising efforts.

Objectives

• Create a professional, trustworthy online presence
• Generate direct, high-quality inquiries
• Showcase your HVAC work and capabilities
• Highlight your Mitsubishi Diamond Dealer status
• Set up a strong foundation for Google Business and local SEO
• Build a site that’s easy for you to manage

Scope (Phase 1)

This phase focuses on credibility, lead generation, and a strong foundation.

1. Full Website Redesign (Custom Build)

• Replace the current template-based site
• Clean, modern layout tailored to your business
• Structured similarly to top-performing local HVAC companies

2. Mitsubishi Diamond Dealer Integration

• Incorporate Mitsubishi-provided marketing assets
• Embed approved interactive modules/content
• Highlight your Diamond Dealer status clearly across the site

3. Service Pages (Clear & Organized)

• Heating & Cooling
• Mitsubishi Systems / Ductless
• Air Quality / Purification
• Additional services as needed

4. Project / Job Gallery (Simple CMS)

• Upload photos from completed jobs
• Organize projects by type
• Easily update over time

5. Streamlined Lead Collection

• Dedicated contact page
• Direct form (no third-party routing)
• Click-to-call for mobile users

6. Local SEO Foundation

• Proper page structure and metadata
• Location-based targeting
• Setup aligned with HVAC search terms

7. Google Business Profile Alignment (Guidance)

• Structure site to support approval
• Guidance on connecting your listing
• Alignment with Google requirements

8. Mobile Optimization & Performance

• Fully responsive design
• Fast load speeds
• Optimized for mobile users

Key Benefits

• You own the website — no dependency on a third-party provider
• No ongoing fees paid to us after launch
• Direct lead flow — inquiries come straight to you
• Easy updates — add projects and content without technical help
• Professional positioning — compete with larger contractors and Mitsubishi dealers
• Built for growth — ready for ads, SEO, and future expansion

Timeline

Estimated timeline: 3–4 weeks

Investment

$3,500

Payment Structure

• 50% due upfront to begin the project
• 50% due prior to site launch

Hosting & Ongoing Costs

The website will be built on Webflow, which includes hosting and CMS functionality.

• $23/month when billed annually
• $28/month when billed monthly

This covers:

• secure hosting
• site performance
• CMS access for updates

Once it’s live, it’s yours. You’re not tied to me or any marketing platform.

Future Expansion (Phase 2)

• Google Ads / paid lead generation
• Advanced SEO content
• Service area pages
• Reviews/testimonials
• Ongoing marketing support

Next Steps

1. Confirm scope and features
2. Review Mitsubishi content/assets
3. Begin structure and design

Krum Marketing

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