How long does it take to build a website?

Timelines vary by scope: Two-Week Sprint Package: ~14 business days; Full Custom Web Design: ~4–6 weeks; Complete Brand & Web Package: ~6–8 weeks. Your timeline can vary based on project complexity and speed of feedback.

What services do you offer?

We specialize in custom web design, brand design & identity, Webflow development, and strategic consulting. Projects emphasize conversion-focused UX, responsive design, and SEO-ready builds.

Do you work with Webflow?

Yes. We build high-performance, responsive Webflow sites and structure CMS content for easy updates while maintaining speed and SEO best practices.

Covered Bridge Website Design, SEO & Social Media

Prepared for:

Michael P. Marfione

Prepared BY:

Zane Krumanocker

Project Overview

Covered Bridge is a modern, 210-unit luxury apartment community offering 1, 2, and 3-bedroom residences in the heart of Newtown, Connecticut. Built in 2023 and ideally located near I-84, the property blends contemporary design with everyday convenience in a highly competitive rental market.

This proposal focuses on presenting Covered Bridge as a premium, lifestyle-driven community, while ensuring the digital experience actively supports leasing and discovery.

Website Design & UI/UX

Custom UI/UX Design

Fully custom website design (no templates)
Clean, modern aesthetic aligned with luxury multifamily branding
Mobile-first design for renters searching on phones
Clear leasing-focused user flows (availability, floor plans, contact)
Visual storytelling that highlights amenities, interiors, and location

Core Website Features

Property overview and lifestyle-driven homepage
Interactive floor plan and unit-type presentation
Amenities and community highlights
Location and neighborhood positioning
Strong calls-to-action throughout (Schedule a Tour, Contact, Apply)
Easy CMS editing for future updates

Search Engine Optimization (SEO)

On-Page SEO

Keyword research specific to luxury apartments in Newtown, CT
Optimized page structure, headings, and metadata
SEO-friendly URL structure and internal linking
Optimized image handling for speed and search visibility

Local SEO

Google Business Profile optimization
Local search optimization for “apartments near I-84” and related queries
Schema markup for improved local visibility

Performance & Technical SEO

Fast-loading, performance-optimized build
Clean code and best practices for indexing
Ongoing SEO-ready foundation for future content growth

Social Media Strategy & Setup

Platform Strategy

Instagram and Facebook optimization for leasing-focused engagement
Visual-first content strategy aligned with the website branding
Highlight amenities, interiors, lifestyle moments, and location

Content Direction

Launch-ready branded templates for posts and stories
Suggested posting cadence and content themes
Community-forward messaging that supports leasing inquiries

Integration

Social content aligned with website visuals and messaging
Consistent tone and design across all digital touchpoints

Why This Approach Works

Positions Covered Bridge as a modern, upscale community
Creates a seamless journey from social discovery to website conversion
Improves search visibility for renters actively looking in the area
Supports leasing teams with a polished, high-performing digital asset

Investment & Pricing

Website Design & Development

$8,500 (one-time)

Includes:

Custom UI/UX design for Covered Bridge
Fully responsive, mobile-first build
Leasing-focused page structure and user flows
Floor plan and unit-type presentation
CMS setup for easy internal updates
Launch support and quality assurance

SEO Strategy & Implementation

$1,500 (one-time setup)
$500 / month (ongoing, optional)

Setup includes:

Keyword research and competitive analysis
On-page SEO for all core pages
Local SEO optimization for Newtown, CT
Google Business Profile optimization
Technical SEO and performance optimization

Ongoing SEO (optional):

Monthly optimization and reporting
Continued keyword growth and local visibility improvements
Ongoing technical and content-based SEO enhancements

Social Media Strategy & Brand Setup

$2,500 (one-time)
$1,000 / month (ongoing, optional)

Includes:

Instagram and Facebook account optimization
Branded post and story templates
Content direction and posting framework
Visual and messaging alignment with the website
Launch-ready social presence for leasing support

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Total Initial Investment

$12,500
(Website + SEO setup + Social strategy)

Optional Ongoing SEO: $500 / month
Optional Ongoing Social: $1,000 / month

Timeline

Website design & development: 6–8 weeks
SEO setup and social launch: runs concurrently with site build

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Next Steps

If this direction aligns with your goals, I’d be happy to:

Review scope and timeline in more detail
Discuss coordination with existing leasing tools or platforms
Tailor deliverables based on BDC Group’s internal workflows

If you would like to move forward with this project, you can sign our agreement and make a 50% down payment using the links below.

Thanks again for the opportunity, and I look forward to continuing the conversation.

Best regards,
Zane

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