It all started with the lemonade stand back in 1996. Cliché? Maybe. Banging lemonade? Obviously! Motivation? The indescribable feeling you get from creating something other people loved. This feeling grew during my first post-collegiate entrepreneurial adventure, Cape Crabbers, an apparel brand inspired by the coastal lifestyle. This experience taught me the ins and outs of branding, digital marketing, web design, networking, and PR.
Nothing is more interesting than getting inside your target audience's mind and thinking of a way to create branding that speaks directly to their personal desires. I love connecting with like-minded business owners and helping them fall in love with their business all over again. Now, who's ready to turn up their branding with me!?