Krilo Art

Client
Krilo Art
Completed
11/2022
Location
Troy, NY

Project Details

Discovery and Planning

We began with an in-depth discovery phase, holding detailed consultations with Krilo to understand her brand, artistic vision, and specific requirements. We analyzed her existing sales channels and competitor websites to gather insights and identify opportunities for differentiation. Based on this information, we developed a strategic project plan outlining the site structure, design elements, e-commerce functionality, and content strategy.

Design and Prototyping

Our design team focused on creating an artistic and visually engaging website that mirrored Krilo’s unique style. Key design elements included:

  • Artistic Aesthetic: Incorporating touches of floral design and paint brush strokes throughout the website to give it an authentic artistic feel.
  • High-Quality Images: Using high-quality images to provide an immersive online experience, allowing visitors to appreciate the detail and beauty of Krilo’s artwork.
  • User-Friendly Layout: Ensuring the design was clean, intuitive, and easy to navigate, making it simple for customers to browse and purchase artwork.Interactive prototypes were developed to demonstrate the user flow and design elements, ensuring Krilo was aligned with the design direction before moving to development.

Development and Integration

Using the latest web technologies, we built a responsive website that performed seamlessly across all devices. Key features included:

  • E-Commerce Platform: A robust e-commerce platform that allowed customers to easily browse, select, and purchase artwork online. This included a secure payment gateway and inventory management system.
  • Artistic Design Elements: Floral designs and paint brush strokes were integrated into the site’s layout, enhancing the overall artistic aesthetic.
  • High-Quality Image Display: High-resolution images were used to showcase Krilo’s artwork, providing an immersive and visually appealing experience for visitors.
  • Content Management System (CMS): An easy-to-use CMS that allowed Krilo to update content, add new artwork, and manage her online store efficiently.

Testing and Launch

Before launching the website, it underwent rigorous testing to ensure optimal performance, security, and usability. We conducted cross-browser and device testing to ensure a consistent experience for all users. Usability testing was also performed to guarantee an intuitive and seamless user experience. After addressing any issues and making final adjustments, we launched the website with a comprehensive support plan in place for any immediate concerns.

Results and Impact

The new website for Krilo Art successfully captured the essence of her unique artistic style. The integration of floral designs and paint brush strokes provided an authentic and engaging user experience, while the high-quality images showcased her artwork beautifully. The e-commerce platform streamlined the purchasing process, leading to increased online sales and customer satisfaction. The user-friendly layout and intuitive navigation made it easy for visitors to explore and purchase artwork, contributing to the growth of Krilo Art’s business. Overall, the website positioned Krilo Art for continued success and expansion in the competitive art market.

Services Provided
Web Design
Photography
SEO
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