The Logo was designed with the idea of leaving a positive mark on the community immediately surrounding the shop. In this case it was symbolized with a coffee ring border. We chose a white and green color palette to give the brand the fresh and bright feel.
The website was designed to give off a light hearted, laid back feel that was congruent with the environment Danielle was curating inside the cafe. We decided to use a handful of pastel colors as a nod to the different macaron flavors the cafe is known for.