The Fix Cafe & Bakery

Brand Identity, Web Design, Logo Design

We had the opportunity to get in on the ground level of the creative process when it came to developing the branding of this cafe focused on baking up some of the best Macarons on the planet. We were tasked with designing a logo, building a website, launching business pages on social media, and designing the menu and helping with general marketing strategies

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Strategy

Logo:

The Logo was designed with the idea of leaving a positive mark on the community immediately surrounding the shop. In this case it was symbolized with a coffee ring border. We chose a white and green color palette to give the brand the fresh and bright feel.

Website:

The website was designed to give off a light hearted, laid back feel that was congruent with the environment Danielle was curating inside the cafe. We decided to use a handful of pastel colors as a nod to the different macaron flavors the cafe is known for.

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