If I were to ask you who is the hardest worker for your business or company, who would you say? I’m sure 98% of you probably raised your hands for that one. There’s someone, or should I say something, that would gladly work its butt off for you 24/7. A real hero!
No, really, it’s the hero section of your website. For those of you who don’t know what your hero section is, it’s the first section of your homepage before you have to scroll. I can almost guarantee most of you aren’t giving your hero section the tools it needs to succeed, and that's sad because if you just gave it the chance, this hero could make life so much easier for you!
You’d be surprised how easily confused your customers are. That’s not to say your visitors are slow. Quite the opposite. Studies show it takes a whopping .05 seconds for users to form an opinion on your website. While there are endless characteristics they can form opinions on, the first thing they are asking themselves is “Is this where I want to be?”. If they can’t figure this out in the first couple of seconds, you’re in trouble. To avoid this, your heading should clearly state one of the following:
Personally, if you can pull off both, you are ahead of the game. Check out our hero header for example:
By telling people what you do AND who you do it for, a potential client who identifies with both states can almost be sure they won’t be wasting their time by scrolling on and learning more about what you offer.
Unlike my kids, your web visitors are actually really good at listening to directions. Since you won your first battle, give them a reason to stay on your site for another couple of nanoseconds, your next duty is to get them to take a step in the right direction. Your call to action can be anything from asking them to contact you, fill out a form or just telling them to keep on scrolling. Believe it or not, people like it when they are told what to do. The reasons are simple. Our brains are lazy and we’d rather quit (leave your website) then admit we don’t know what we’re doing. That’s why this first interaction is so important. Each interaction results in more commitment from your visitor. The more time and energy they’ve invested in your site, the less likely they will leave before they perform your desired action. Here are some tips on incorporating a clear call to action in your hero section:
I hope this has helped you think of some ways you can get more bang out of your hero section. As always, if you are looking for some help designing a website that could take your business to the next next level, fill out our contact form or e-mail me directly at firstname.lastname@example.org. I look forward to hearing from you!