Happy Valley Casino

Web Design &
Development Pitch

Intro

Krum Marketing is excited to present our proposal for the Happy Valley Casino website project. Our dual-phase approach is specifically designed to support your evolution from pre-launch to grand opening, with a focus on engaging design, intuitive content management, and seamless Player Portal integration

With over 12 years of experience creating websites for modern & engaging sites, we deliver both visual impact and functional excellence—ensuring your digital presence matches the excitement of your $125M casino development.

Scope of work

01

Design and develop a dual-phase website transitioning from pre-launch to fully operational casino platform

02

Implement easy-to-use content management system for non-technical staff to update promotions

03

Integrate Player Tracking System and create essential promotional templates for casino events

04

Create accessible, mobile-responsive design compliant with Gaming Commission requirements and ADA standards

Design Strategy

To share how we would approach the design of the HVC site, we mocked up a redesign for one of your other sites, with insights regarding to the changes we made:

(Drag to see before and after)

Magnolia Bluffs Casino Website Redesign: Our Approach

The two images demonstrate our approach to elevating the digital presence of Magnolia Bluffs Casino Hotel. The transformation showcases our ability to enhance both visual impact and marketing effectiveness through strategic design thinking.

Key Elements of Our Redesign

1. Strategic Messaging Refinement

Before: Generic "WELCOME TO MAGNOLIA BLUFFS CASINO HOTEL" headline with standard descriptive text.

After: Emotive, distinctive headline "Where Southern Hospitality Meets High-Stakes Excitement" that creates a compelling positioning.

2. Video-to-Static Transformation

Before: Resource-heavy background video that slowed page load and created visual distraction.

After: High-impact, curated static imagery showing actual gaming elements (cards, chips, drinks) that immediately communicates the casino experience with sophistication while improving performance.

3. Navigation & Conversion Optimization

Before: Standard navigation with simple "BOOK NOW" button.

After: Streamlined navigation with dual conversion paths: "JOIN PLAYERS CLUB" for loyalty and "BOOK YOUR STAY" for reservations, enhancing revenue opportunities.

4. Content Interface Modernization

Before: Clunky tabs menu system requiring users to click through multiple sections to view content.

After: Replaced with an elegant, autoplaying streamlined content presentation featuring enhanced imagery and refined copy that presents key information without user effort.

5. Visual Content Strategy

Before: Generic accordion interface with basic "+" icons that hid content from users.

After:
Strategic content hierarchy with exposed high-quality visuals that showcase both gaming excitement and player enjoyment without requiring interaction.

6. Typography & Copy Enhancement

Before: Basic, undifferentiated text blocks with minimal hierarchy.

After: Sophisticated typography system with clear hierarchical relationships between headlines, supporting text, and calls-to-action, paired with more compelling, benefit-focused copy.

Results and Application to Other Properties

This transformation demonstrates our ability to:

  1. Improve Performance: By replacing heavy video backgrounds with strategic static imagery
  2. Enhance Usability: By eliminating clunky interface elements in favor of intuitive content presentation
  3. Elevate Brand Perception: Through sophisticated visual design and messaging strategy
  4. Increase Conversion Potential: With clearer pathways to key actions

For your Happy Valley Casino project, we would apply similar strategic thinking to create a distinctive digital presence that balances performance optimization with visual impact while differentiating you from competitors in the State College market.

Key Deliverables

01

Pre-Launch Website

Building anticipation and supporting recruitment while your casino takes shape in the former Nittany Mall location.

03

Player Portal Integration

Seamless connection with your Player Tracking System for member account management and personalized promotional opportunities.

02

Full Operational Platform

Engaging visitors with gaming options, dining experiences, and exclusive promotional offers designed to drive casino foot traffic.

04

Launch Support Materials

Graphics and templates for grand opening promotion across digital channels to maximize opening week attendance and excitement.

Our team

Zane Krumanocker

Design Lead / CoFounder

Bringing 12+ years of web development mastery to your project, Zane specializes in creating engaging digital experiences that drive real-world action. His expertise in content frameworks and CMS implementation will ensure your marketing team can easily manage content as your casino evolves from construction to grand opening.

Melissa Krumanocker

Project Manager / CoFounder

Bringing 12+ years of web development mastery to your project, Zane specializes in creating engaging digital experiences that drive real-world action. His expertise in content frameworks and CMS implementation will ensure your marketing team can easily manage content as your casino evolves from construction to grand opening.

WIN BIG WITH KRUM

WIN BIG WITH KRUM

WIN BIG WITH KRUM

WIN BIG WITH KRUM

Why Choose Krum?

1. Excellent Communication Skills

Our team prioritizes clear, responsive communication throughout every project phase. We provide regular updates, are accessible when you need us, and translate complex technical concepts into understandable terms. With Melissa as your dedicated project manager, you'll have a direct line of communication to address any questions or concerns within 24 hours—ensuring your team is never left wondering about project status.

2. Transparent Workflow

We maintain complete transparency in our process, giving you visibility into every stage of development. Our project management system provides real-time updates on milestones, deliverables, and timelines. You'll never be surprised by unexpected delays or changes in scope—we share our progress through weekly status reports and collaborative review sessions, ensuring you maintain control and insight throughout the project.

3. Easy and Enjoyable to Collaborate With

Working with Krum feels like having an extension of your own team. We pride ourselves on our flexible, ego-free approach that makes collaboration genuinely enjoyable. Our clients consistently mention how refreshing it is to work with a team that listens attentively, incorporates feedback gracefully, and brings positive energy to every interaction. This collaborative spirit leads to stronger results and a more pleasant journey to your finished website.

4. Technically Skilled Designers

Our designers aren't just creatively talented—they understand the technical foundations that make websites work. This rare combination means we create designs that are both visually impressive and technically feasible, avoiding the common disconnect between design vision and technical implementation. Our team stays current with the latest design trends while maintaining expertise in accessibility standards, responsive design principles, and user experience best practices.

5. Strategic Mindset

We approach every project as strategic partners, not order-takers. Beyond just building a beautiful website, we analyze your unique casino market position, competitive landscape, and business objectives to create digital solutions that drive measurable outcomes. Our strategy-first approach means your website will actively contribute to recruitment goals, promotional effectiveness, and ultimately casino foot traffic—connecting online engagement to real-world results.

6. Expert Webflow Developers

As certified Webflow experts, we leverage the platform's capabilities far beyond what typical agencies deliver. Our advanced implementation includes custom animations that capture casino excitement, complex membership integrations for your Players Club, and content management systems specifically optimized for promotional content. This expertise means faster development, more reliable performance, and a content management experience that your marketing team will find intuitive and powerful.

7. Proficient in Multi-Medium Design Software

Our expertise extends across the entire creative spectrum—from photography and videography to 3D modeling and custom illustration. This versatility means we can create cohesive visual assets for every aspect of your casino brand experience. Whether it's architectural 3D renderings of your completed space, custom animations for promotional features, professionally edited videos for social media, or unique illustrations for your website, we handle all creative production in-house—ensuring consistent quality and seamless integration across all visual elements.

8. Component-Based Development for Scaling

We build websites using a modular, component-based architecture that ensures scalability and consistency as your needs evolve. This approach creates a flexible design system where new features and pages can be rapidly deployed using pre-built, thoroughly-tested components—perfect for the evolving nature of your casino website from pre-launch to full operation. This methodology significantly reduces development time for future updates, ensures visual consistency across your digital presence, and makes your website more adaptable to changing business requirements as your casino evolves.

9. Comprehensive Quality Assurance

Every feature and function undergoes rigorous testing before launch. Our multi-stage QA process includes cross-browser testing, mobile responsiveness verification, accessibility compliance checks, and performance optimization—ensuring your website performs flawlessly for every visitor. This thorough approach minimizes post-launch issues and provides a reliable platform for your casino operations.

10. Post-Launch Support Excellence

Our relationship doesn't end at launch. Our tiered support packages provide ongoing maintenance, content updates, and strategic optimization based on real user data. With response times as quick as same-day for urgent issues, your team will never face extended downtime or unresolved problems. This ongoing partnership ensures your website evolves alongside your casino operations throughout your crucial first year.

Whats included with our

Web Design

Every visual element crafted to capture the excitement of your casino and drive visitors to your door.

Brand-Aligned Visual Direction

Strategic User Experience Planning

Launch Ready Strategic Copywriting

Mobile-First Responsive Layouts

Brand Centric UI Elements

Custom 3D Modeling For Visual Assets

Interactive Animation Design

Custom Designed Illustrated Assets

Whats included with our

Web Development

Every technical element engineered to deliver a seamless experience from website to casino floor.

Webflow CMS Implementation for easy content management

Player Tracking System Integration

Digital Design System

Interactive Casino Map Development

Career Portal Functionality

Database Setup & Configuration

Mobile-First Responsive Layouts

SEO Technical Setup

Gaming Commission Compliance Features

Scaleable Component Library

Post-Launch Testing & Optimization

Whats included with our

Photography

Professional imagery that showcases your casino's atmosphere and amenities.

Construction Progress Photography

Architectural Detail Shots

Staff Portraits

Gaming Area Photography

Restaurant & Food Court Images

Atmosphere Photography

Post-Processing & Retouching

Licensed Images for Website & Marketing

Access to Stock Library Resources

CASE STUDY

Tipsy Taco

Tipsy Taco, a new restaurant to the area, sought our services for their inaugural website to showcase their fun atmosphere and menu offerings. Owner Rob Tario required the integration of a reservation system and online ordering functionality for both delivery and pickup options.

01

Intuitive Content Management

02

3rd Party Reservation Integration

03

Engaging Animations

Completed
2024
View Live Site
CASE STUDY

Smile Lounge Interactive

Smile Lounge Interactive, a growing local photo booth company, approached us for a modern, interactive website redesign that would enhance user experience and browsing enjoyment. Owner Greg required both pricing pages and SEO-optimized content to facilitate potential partnerships with booth companies nationwide.

01

Robust, scalable CMS platform

02

3rd party CRM integration

03

SEO

Completed
2023
View Live Site
CASE STUDY

Huston Engineering

Our team created an immersive digital experience for Houston, featuring custom animations and 3D models that showcased their projects with impressive depth and dimension. We implemented strategic features aligned with their business objectives, including a streamlined hiring process to attract top talent and SEO-optimized content structure for enhanced visibility. The solution also delivered an easily updatable portfolio system and a professional resource center, establishing their thought leadership position within the industry.

01

Talent Acquisition Focused

02

Custom 3D Graphics

03

Complex CMS Development

Completed
2023
View Live Site

Photography Work

Below is a sample of photography shot for entertainment and hospitality venues. We would help create similar high-quality images that can be seamlessly integrated into your website, promotional materials, and environmental displays throughout the property, creating a cohesive visual identity across all customer touchpoints.

Video Work

Below is a sample of video promos shot for entertainment and hospitality industry. We would help create similar videos that seamlessly integrated into your website, social media campaigns, and digital signage throughout the property, creating a cohesive brand experience across all touchpoints.

Project Costs

Web Design

Fixed
$13,500

Development

Fixed
$16,750

Webflow Business Hosting

Annual
$480

Styled Photography

Variable
$4,500-7500

TOTAL

≈$36,730

Payment Structure

35% advance payment is required at project start

30% payment is due upon launch of phase one site

35% is due upon launch of phase two site

Maintenance Plans

Essentials

Content updates/changes within 24-48 hours of request

Regular compliance monitoring

Basic SEO monitoring

Monthly backup of website design

Email support with 48-hour response time

Content updates/changes within 24-48 hours of request

$650/mo

Enhanced

Everything in Standard package

Priority content updates (within 24 hours)

Up to 4 hours per month for edits and updates

Monthly performance review with recommendations

Monthly analytics reporting with basic insights

Promotional content management for regular casino events

$950/mo

Premium

Everything in Enhanced package

Up to 8 hours per month for content updates and optimization

Monthly SEO optimization and keyword monitoring

Detailed monthly analytics reports with actionable recommendations

Monthly strategy call to discuss performance and upcoming needs

Integration of new promotional campaigns

$1,550/mo

References

Joshua Wainman

Wainschaf Associates, Inc

I have had the pleasure of working with KRUM on multiple projects. Every experience has been awesome! The open communication and attention to detail are exceptional, and their team made the process smooth and pain-free. If you are looking to refresh or create new, I cannot recommend them strongly enough!

Lisa Taber

Sciocetti Taber, PLLC

Working with Zane and Melissa at Krum Marketing was a game-changer for our firm. They delivered a visually striking, highly functional site that reflects our focus on commercial real estate and contract law. Their professionalism and creativity are unmatched!

Nicole Nero

Nicole Nero Studio

Zane and Melissa have been so attentive from the start of my thinking about having my website re-done to the design and execution to entertaining my crazy ideas. I love the site.  I'm so glad I went with Krum to make my site come to life and no longer be just a template, but custom and personal!

Torsten Gross

Torsten Gross

Stellar partner making my project great. Will 100% be working with Zane again. Dont wait. Just hire Zane. You wont regret it.

Rob Tario

Tipsy Taco

Zane and Melissa were nothing short of wonderful helping us to rebrand and create a new logo and marketing tools that not only matched our vision, but the direction of our new brand. I highly recommend Krum Marketing. Their expertise and knowledge makes their services stand out

Megan Fulton

Violet X