How to Come Up With a Memorable Brand Name

Melissa Krumanocker
Melissa Krumanocker
Brand Strategist | Co-founder
5 min read
How to Come Up With a Memorable Brand Name

Let's be real, coming up with a memorable brand name can be as tough as trying to explain a meme to your grandparents. But fear not, dear reader, for I have some tips and tricks up my sleeve that will make your brand name memorable enough to outshine the Kardashians.

Understanding the Importance of a Memorable Brand Name

A memorable brand name is like a good pickup line - it sticks in your head and makes you remember the person (or business) behind it. So don't settle for a bland name that's about as memorable as a nap in a hammock.

Defining Your Brand's Values and Mission

Think of your brand's values and mission like the toppings on a pizza - they're what make it unique and worth remembering. So make sure your brand name reflects these values and mission.

Researching Your Competitors

Copying your competitors' brand names is like wearing the same outfit to a party - it's just not a good look. So do your research and make sure your brand name stands out like a flamingo in a flock of pigeons.

Brainstorming Ideas

Brainstorming can be as difficult as getting your cat to take a bath, but there are ways to make it easier. Try mind mapping, word association, or even bribing your friends with pizza to help you come up with creative ideas.

Choosing a Name That is Easy to Remember

A brand name that's hard to remember is like a bad joke - it's forgettable and makes people cringe. So keep it simple and easy to remember, like your ex's phone number.

Making Sure the Name is Available

Choosing a brand name that's already taken is like trying to fit into your high school jeans - it's just not going to work. So make sure the name is available and avoid the headache of rebranding later.

Getting Feedback

Getting feedback on your brand name is like asking your friends if your outfit looks good - it's important to know if it's a hit or a miss. So share your ideas with friends, family, and maybe even your dog (they're great listeners).

Keeping it Simple

A brand name that's simple is like a well-placed pun - it's clever and gets the point across. So keep it simple and avoid the temptation to use a thesaurus for every word.

Using Visual Elements

Visual elements can make a brand name as memorable as a celebrity meltdown. So consider using a unique font or color that sets your brand apart from the rest.

Testing the Name

Testing your brand name is like trying on shoes - you want to make sure it fits and feels good. So test it out on a small group of people and see how they react.

Protecting the Name

Protecting your brand name is like using a seatbelt - it's just smart. So make sure to register it as a trademark and prevent others from stealing your thunder.


With these tips and a bit of creativity, you'll have a memorable brand name that'll make your business stand out like a peacock in a sea of pigeons. So go forth, dear reader, and brand like a boss!

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Melissa Krumanocker
Melissa Krumanocker
Brand Strategist | Co-founder
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